Privacy Policy
Privacy Policy
Effective Date: 21 March 2026
Elite Styling Coach Ltd ("Elite Styling Coach", "we", "our", or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you visit www.elitestylingcoach.com ("Website"), purchase our services or products, create an account, communicate with us, or otherwise interact with our business.
This Privacy Policy has been prepared in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
Please read this Privacy Policy together with our Terms & Conditions and Cookie Policy.
Elite Styling Coach Ltd is the Data Controller responsible for determining how and why your personal information is processed.
Scope of this Privacy Policy
This Privacy Policy applies whenever you: visit our Website; create an account; book a consultation or service; purchase products or digital resources; subscribe to our newsletter; communicate with us by email, telephone, WhatsApp Business or social media; complete questionnaires or consultation forms; upload photographs or other documents; attend consultations, workshops or events; use our client portal; or otherwise provide personal information to Elite Styling Coach Ltd.
By using our Website or providing personal information, you acknowledge that your information will be processed in accordance with this Privacy Policy.
Personal Information We Collect
The information we collect depends upon the services you request and how you interact with our business.
Identity Information
We may collect your name, title, date of birth where voluntarily provided, username, account details and any other information necessary to identify you as our client.
Contact Information
We may collect your postal address, billing address, email address, telephone number, communication preferences and emergency contact details where relevant to the services provided.
Consultation Information
To deliver personalised styling services, we may collect consultation responses, appointment history, questionnaires, styling objectives, professional requirements, wardrobe goals, lifestyle information, cultural preferences, shopping preferences, budget information, consultation notes and other information relevant to your styling experience.
Styling Information
Certain services require us to collect information relating to your appearance and wardrobe. Depending upon the services purchased, this may include photographs, body measurements, clothing sizes, colour analysis information, body shape assessments, facial characteristics relevant to styling, wardrobe inventories, style preferences, colour preferences, garment preferences and other information voluntarily provided to help us prepare personalised recommendations.
We only collect information that is reasonably necessary to provide the services you have requested.
Transaction Information
Where you purchase products or services, we may collect information relating to your bookings, invoices, purchases, payment status and transaction history.
Payment card information is processed securely by authorised third-party payment providers. Elite Styling Coach Ltd does not store your full payment card details.
Technical Information
When you visit our Website, certain information may be collected automatically, including your IP address, browser type, operating system, device information, language settings, pages visited, referring websites, browsing activity, session information and cookie data.
This information helps us maintain the security, functionality and performance of our Website.
Marketing Preferences
Where you subscribe to marketing communications, we may record your preferences regarding newsletters, promotional offers, event invitations, educational resources and other marketing communications.
Special Category Information
Some of the information provided during styling consultations may be considered more sensitive under data protection legislation because it relates to physical characteristics or personal preferences.
Examples include photographs, body measurements, appearance-related information, colour analysis results, wardrobe information, cultural styling preferences and consultation notes.
Elite Styling Coach Ltd only processes this information where it is necessary to provide the services you have requested or where you have provided your explicit consent where required by law.
This information is handled with appropriate confidentiality and security and is never used for marketing purposes without your separate consent.
How We Collect Your Information
We collect information directly from you whenever you complete forms, submit enquiries, create an account, purchase services, upload photographs, provide measurements, complete questionnaires, communicate with us, subscribe to our newsletter or otherwise choose to provide information.
Information may also be collected automatically through cookies, website analytics, booking software and security technologies used to operate and protect our Website.
In some circumstances, we may receive information from trusted third-party providers, such as payment processors, booking platforms or technical service providers, where necessary to fulfil our contractual obligations or operate our business.
Lawful Basis for Processing
Under the UK General Data Protection Regulation, we only process personal information where we have a lawful basis for doing so.
Performance of a Contract
Most personal information is processed because it is necessary to provide the services you have requested. This includes booking appointments, delivering consultations, preparing personalised reports, creating digital deliverables, processing payments, communicating about appointments and providing customer support.
Legal Obligations
We may process personal information where necessary to comply with our legal obligations, including accounting requirements, taxation, fraud prevention, insurance obligations, regulatory requirements and responding to lawful requests from public authorities.
Legitimate Interests
We may process information where it is necessary for our legitimate business interests, provided those interests do not override your rights and freedoms. This includes improving our services, maintaining the security of our Website, managing client relationships, preventing fraud, maintaining business records and responding to enquiries.
Consent
Where consent is required, such as for marketing communications, optional cookies or the use of photographs for promotional purposes, we will request your consent before processing your information.
You may withdraw your consent at any time. Withdrawal of consent will not affect the lawfulness of processing carried out before consent was withdrawn.
How We Use Your Information
Elite Styling Coach Ltd uses personal information to provide professional styling services, manage appointments, prepare colour analysis reports, develop personalised Style Identity Profiles, create Style Archetype Profiles, produce Lookbooks and styling recommendations, communicate regarding bookings and enquiries, issue invoices, process payments, administer client accounts, provide customer support, deliver digital resources, improve our Website and services, maintain accurate business records, comply with legal obligations, protect our legal rights, prevent fraud, ensure the security of our systems and, where you have chosen to receive them, send newsletters, educational content, exclusive offers, service updates and invitations to future events.
We will only use your personal information for the purposes described in this Privacy Policy or where otherwise permitted or required by law.
Sharing Your Information
Elite Styling Coach Ltd treats your personal information as confidential and does not sell, rent, or trade your personal information to third parties.
We may share your information only where it is necessary to operate our business, fulfil our contractual obligations, comply with legal requirements, or protect our legal rights. This may include trusted third-party service providers such as website hosting providers, payment processors, booking and scheduling platforms, email service providers, cloud storage providers, IT support providers, accountants, insurers, legal advisers, regulatory authorities, and other professional advisers who assist us in operating our business.
All third parties processing personal information on our behalf are required to process your information securely, only for authorised purposes, and in accordance with applicable data protection legislation.
We may also disclose personal information where required by law, court order, regulatory authority, or where disclosure is necessary to establish, exercise, or defend legal claims.
International Transfers
Some of our trusted service providers may store or process personal information outside the United Kingdom.
Where personal information is transferred internationally, Elite Styling Coach Ltd will ensure that appropriate safeguards are implemented in accordance with UK GDPR. These safeguards may include transfers to countries recognised as providing an adequate level of protection, the use of approved Standard Contractual Clauses, or other lawful transfer mechanisms.
Technology-Assisted Services
Elite Styling Coach Ltd may use secure digital technologies to assist with appointment management, document preparation, client administration, data organisation, and the preparation of personalised styling reports and recommendations.
Technology may support the delivery of our services; however, all personalised styling advice, reports, recommendations, assessments, and client deliverables are reviewed and approved by Elite Styling Coach Ltd. We do not make decisions that produce legal or similarly significant effects based solely on automated processing.
Marketing Communications
Where you have given your consent, we may send you newsletters, styling insights, educational content, exclusive offers, event invitations, service updates, and other marketing communications relating to Elite Styling Coach Ltd.
You may withdraw your consent or unsubscribe from marketing communications at any time by selecting the unsubscribe link included in our emails or by contacting us directly at contactus@elitestylingcoach.com.
Withdrawing consent will not affect communications that are necessary to administer your account, fulfil your bookings, or comply with our contractual or legal obligations.
Data Retention
Elite Styling Coach Ltd retains personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, comply with legal and regulatory obligations, resolve disputes, maintain accurate business records, and protect our legal interests.
The length of time information is retained depends upon the nature of the information, the services provided, and our legal obligations. Where required for accounting, taxation, contractual, insurance, or legal purposes, client records may generally be retained for up to six (6) years following completion of our services.
When personal information is no longer required, it will be securely deleted, anonymised, or otherwise disposed of using appropriate security measures.
Data Security
Elite Styling Coach Ltd implements appropriate technical and organisational measures to protect personal information from unauthorised access, disclosure, alteration, loss, misuse, or destruction.
These measures may include encrypted website connections, password-protected systems, secure cloud storage, restricted access to client information, software security updates, staff confidentiality obligations, and regular security reviews.
Although we take reasonable precautions to safeguard your information, no method of internet transmission or electronic storage can be guaranteed to be completely secure. We therefore encourage users to take appropriate precautions when using online services.
Your Rights
Under UK data protection legislation, you may have the right to request access to the personal information we hold about you, request correction of inaccurate or incomplete information, request deletion of your personal information where applicable, request restriction of processing, object to certain types of processing, request transfer of your personal information to another organisation where technically feasible, withdraw consent where processing is based upon consent, and lodge a complaint with the Information Commissioner's Office (ICO).
Requests relating to your personal information should be submitted to contactus@elitestylingcoach.com. We may request proof of identity before responding to your request to protect your information and the rights of others.
Cookies
Our Website uses cookies and similar technologies to ensure the Website functions correctly, remember your preferences, improve performance, analyse visitor activity, and support marketing activities where you have provided consent.
When you first visit our Website, you will be presented with a cookie banner allowing you to accept, reject, or manage your cookie preferences. You may change your preferences at any time through your browser settings or the cookie settings available on our Website.
Further information about our use of cookies can be found in our separate Cookie Policy.
Third-Party Websites
Our Website may contain links to third-party websites, applications, or services that are not owned or controlled by Elite Styling Coach Ltd.
We are not responsible for the privacy practices, security, or content of third-party websites and encourage you to review their privacy policies before providing any personal information.
Children's Privacy
Our Website and services are primarily intended for individuals aged eighteen (18) years and over.
Where services are provided to a child or young person, bookings must be made by, or with the consent of, a parent or legal guardian where required by applicable law.
We do not knowingly collect personal information from children without the necessary consent. If we become aware that such information has been collected without appropriate consent, we will take reasonable steps to delete it promptly.
Changes to this Privacy Policy
Elite Styling Coach Ltd may update this Privacy Policy from time to time to reflect changes in legislation, regulatory guidance, business operations, or the services we provide.
The latest version will always be published on our Website together with the revised effective date. We encourage you to review this Privacy Policy periodically to remain informed about how we protect your personal information.
Contact Us
If you have any questions regarding this Privacy Policy or how Elite Styling Coach Ltd processes your personal information, please contact us using the details below.
Elite Styling Coach Ltd
Company Registration Number: 17222885
Registered Office:
5 Brayford Square
London E1 0SG
United Kingdom
Email:
contactus@elitestylingcoach.com
Website:
If you are not satisfied with how we have handled your personal information, you have the right to lodge a complaint with the Information Commissioner's Office (ICO). We would, however, appreciate the opportunity to address your concerns before you contact the ICO and encourage you to contact us first so that we can work to resolve the matter promptly.